Page 26 - Arts Management Magazine Iss 1

AMM PHILANTHROPY “The purpose of art and having a platform is to
elevate human consciousness…if we’re not
TJ Manou Photography doing good with it, what are we really doing?”

Justin Baldoni

Justin Baldoni is an actor, director and entrepreneur focused on
creating and effecting positive change. He can currently be seen
playing ‘Rafael’ on The CW’s award-winning television series,
“Jane the Virgin.” Justin believes that giving back to the com-
munity isn’t a choice, but a responsibility, and also that his work
should be a form of service for the betterment of the world.

In 2012, Justin created the most watched digital documentary
series in history, “My Last Days,” celebrating the lives and legacy
of the terminally ill. The first season garnered 30-million views and
has helped raise over $1-million for various charitable founda-
tions & families through the Zach Sobiech Osteosarcoma Fund.

A new season of the documentary series, “My Last Days,” is
slated to air on broadcast television later this year. Please keep up
with Justin Baldoni on Facebook, @JustinBaldoni on Twitter,
and on Instagram, for news on where and when to watch. ?

AMM CHARITY SPOTLIGHT- ZACH SOBIECH OSTEOSARCOMA FUND
Please visit the Zach Sobiech Osteosarcoma Fund to learn more
and help cancer research at www.childrenscancer.org/zach.

AMM Joseph Grano

CEO, Philanthropist and Producer of Jersey Boys

talks
with

Arts Management Magazine: What do you believe the future holds for Broadway?
Joe Grano: I believe that the quality of current productions has maintained the legacy
of past performances. From Jersey Boys to Hamilton, Broadway has retained tradi-
tional theatregoers and has given birth to a whole new audience. The only “head-
wind” will come if our economy does not continue to recover. Absent that concern, I
am very optimistic – so much so that I am backing a new production called The 12.
AMM: You have a unique philosophy of life that you took from the Green Berets to
Wall Street to becoming the producer of Jersey Boys. So we just want to ask you some
questions on your philosophy. When you are making a long-term decision, what’s your
thought process?”
JG: Obviously you have to think through the consequences. An analogy I’ll give you is
when you push down on a waterbed try to understand where it’s going to pop up. And
that’s how I view longer-term thinking. As a matter of fact, it is a philosophy called
chain of change and every link in that chain you need to understand if you have the
appropriate talent and are you aligned with the activities you are trying to effect. But
the most important message is if it requires a cultural change, no one can change
quickly. The only thing that changes culture really quickly is pain and agony. ?

26 Arts Management Magazine I www.ArtsManagementMagazine.com