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AMM    Tisha Fein

talks
with

“Keith Richards wanted Jack Daniels and Marlboro Reds for
      his dressing room at Rock Awards in NYC…
     when the bottle was almost empty his manager
      Jane Rose showed it to me with the warning:

 “You run out of Jack you run out of Keith”

Tisha Fein has produced and booked the most sought after            AMM: Who is or was the most gracious or humble superstar
                                                                    that you have worked with?
exclusive talent in the world, creating legendary entertainment     TF: Most of all BB King followed by Dolly Parton and Celine
moments, including: Grammys, Nobel Peace Prize, Special             Dion…even when they are under the gun they are grace under
Olympics, Billboard Awards, Cleo Awards, The World Music            pressure..and always true to themselves…Also, Tony Bennett
Awards, March of Dimes, Emmy’s, Fashion Rocks, Stand Up To          and Lionel Richie and Natalie Cole, David Bowie come to mind.
Cancer, American Idol, Lip Sync Battle, just to name just a few.

Arts Management Magazine: You are renowned for your brilliant       AMM: Without giving any names (or you can if you like) what
pairings of artists, such as Andrea Bocelli with Celine Dion. Tell  was the craziest request from a star or their team in your many
us about a favorite collaboration and how it came about.            years of working with superstars?
Tisha Fein: A great one was a Tribute to James Brown for HBO.       TF: So many….Keith Richards wanted Jack Daniels and Marl-
I got Aretha by using a club her brother owned in Detroit and       boro Reds for his dressing room at Rock Awards in NYC…when
agreeing to use her caterer who had the best finger sandwiches      the bottle was almost empty his manager Jane Rose showed it
on earth…..Aretha was more into the sandwiches initially then       to me with the warning “You run out of Jack you run out of
the show (laughs)... Then Robert Palmer jumped at the change        Keith”…Rod Stewart’s team made so many demands that when
to honor James Brown…Joe Cocker came on board and was to-           they asked for “shaved ice.” I told them to shave it themselves…
tally intimidated when James stood on stage watching him per-       AMM: You constantly work on charitable events like Keep
form his signature song “When A Man Loves a Woman”...The            Memory Alive which benefits in Alzheimer’s research and care,
icing on the cake was Wilson Pickett, and at 9th hour we added      and countless others. What does giving back mean to you personally?
Billy Vera who had a huge hit.                                      TF: To know your efforts result in something worthwhile is
AMM: In the Entertainment industry you’re known as a producer       always gratifying…Doing Nelson Mandela’s 75th at Wembley
who thinks like an artist; which is why you are a favorite among    when he was still in jail on Robins Island was so emotional…
many of the worlds biggest stars. What role does creativity play    And when he was released not long after that it was so won-
in creating the best talent line up for an unforgettable show?      derful….Live Earth in Philly and UK was equally gratifying….
TF: You have to be aware of stars and their heroes and younger      anytime you can feel like you are making a difference it really
artists who worship the older ones…it’s all in the mix…like a       doesn’t feel like work at all and the artists have the same spirit of
great soup or stew…the pleasure of the artists experience comes     coming together for a just cause so it’s win win for all. ?
across to the audience when the thrill is real…and the artist has   For more information about contact Fabtein@aol.com
to be invested in the creative process…feel it’s a true collabo-
ration…and they have to be totally comfortable and in a safe
atmosphere to be able to give their all.

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