Page 13 - Arts Management Magazine Iss 1

Inspired by the Metropolitan Opera’s
big-screen success with Live in HD, we
launched Lincoln Center at the Movies
this September. For the premiere season,
Great American Dance, live recordings
of four of the nation’s top dance com-
panies—New York City Ballet, Ballet
Hispanico, Alvin Ailey American Dance
Theater, and the San Francisco Ballet—
were broadcast to over 500 movie the-
aters nationwide. This year it will reach
an additional 600 cinemas internationally.

AMM: In 1956 Lincoln Center was institutions like Lincoln Center; it grows look to a region’s cultural vibrancy for
founded as the grandest experiment of business for a variety of local industries. more than entertainment. A communi-
bringing multiple arts venues into one And there’s plenty of room to grow for ty’s emphasis on the arts, for example,
central location, which was part of the corporations who haven’t yet begun tak- will be reflected in its successful school
business of urban renewal. In 1962 Arts ing full advantage of the mutually bene- systems. Compelling research shows that
Management was founded in efforts to ficial relationship that’s possible between children who are exposed to the arts both
better understand the relationship be- the arts and areas like business, educa- in their educational setting and at home
tween business and the arts. How has the tion, government, science, technology, with their families do better in school.
relationship between business and the and more. The core values of the arts—including
arts changed in what Arts Management For example, a strong cultural landscape imagination, collaboration, and per-
founder and “Future Shock” visionary, is attractive to prospective employees in severance—can lead to more effective
Alvin Toffler, foresaw as this new age of all sectors who are increasingly seeking problem solving across all sectors. We
information and technology? opportunities for a rich and fulfilling life can better prepare students for their ac-
JB: Arts and culture are good for busi- outside of work. Communities with mu- ademic and professional lives by training
ness. No place epitomizes economic driv- seums, music halls, and theaters speak to them to think like artists. And when it’s
ing power of the arts quite like New York the ideal of work-life balance. In today’s time, we can deliver them into a thriv-
City. From generating tourism to creat- competitive global recruitment practices, ing economy and enriched professional
ing jobs, the city both supports and bene- such factors can’t be overlooked. sphere by building the arts into the center
fits from its vast cultural wealth. This isn’t When it comes to quality of life, people of our day-to-day lives. ?
only a fantastic boon to performing arts

Anthony Haden-Guest

AMM is very proud to welcome Anthony Haden-Guest’s work
to its pages. Mr. Haden-Guest is a British-American writer, re-
porter, cartoonist, art critic, poet, and socialite who lives in New
York and London. He is a frequent contributor to major magazines
and has had several books published.

Michael Reiss with Anthony Haden-Guest.

(Photo courtesy of Gregory Moss)

www.ArtsManagementMagazine.com I Arts Management Magazine 13